Source :pagcev.org

PIONEERS OF CHANGE COME TOGETHER AT SUSTAINABLE BRANDS TÜRKİYE 2024

At PAGEV, "Sustainability" constitutes our main agenda. Today’s business world faces challenges that limit growth potential, such as scarce natural resources, weak financial markets, limited local purchasing power, and a shortage of skilled talent. For organizations to tackle these challenges and transform risks into opportunities while accelerating growth, it is inevitable to transition to sustainable business models developed with a visionary perspective and aligned with the Sustainable Development Goals. Within this framework, we collaborate with our stakeholder organization, the Sustainability Academy.

The leading event for the sustainable business world, Sustainable Brands Turkey 2024, is celebrating its 12th year this year and will take place on September 17-18 at Swissotel Bosphorus. The conference will cover every aspect of sustainable brand transformation—from artificial intelligence and innovative sustainable business strategies to purpose-driven brand management, cultural transformation in brand leadership, and supply chain management—through creative panels and a host of expert speakers. Over 20 international expert speakers, including Thomas Kolster, Karen Silverman, and Julie Davitz, will participate. Hosted by Borusan Automotive as the Host Sponsor, the conference will offer a rich program to attendees, featuring panels, workshops, trainings, and exclusive events.

Sustainable Brands Turkey 2024, now in its 12th year, is set to address a wide range of sustainability transformation topics—from AI-driven and innovative transformative approaches to regenerative operations and supply chain management, from cultural transformation leadership to innovative corporate ESG strategies. Bringing together global sustainable brands in Turkey, Sustainable Brands Turkey 2024 will take place on September 17-18. The first day of the conference will be held in-person at Swissotel Bosphorus, while the second day will take place online.

At Sustainable Brands Turkey 2024, participants—who “will come together to create good growth and change by multiplying net positive environmental and social impact with new business and brand value”—will explore ways to reshape the future of business and brands in a changing world. The conference is set to provide an important platform for discovering ways to empower brands and turning ideas into action.

The conference will feature over 20 international speakers. As in previous years, the consistent face of Sustainable Brands Turkey, Thomas Kolster, will serve as the event’s moderator again this year. Speakers, including experts such as Yavuz Eroğlu, Karen Silverman, Antti Isokangas, Sandy Skees, Julie Davitz, and Stephan Ritz, will share their global vision and best practice examples.

The conference program will be enriched with presentations where leading experts will share their innovative ideas in sustainability, while interactive workshops and training sessions will also be organized to help participants develop practical skills. The event program will include keynote speeches, workshops, and networking activities. The conference will take place across four main stages, each focusing on a different aspect of sustainable business transformation.

The session titled “Transforming Value Chains for Good Growth”, featuring Yavuz Eroğlu, President of PAGÇEV and Chairman of SEM Plastik, will be held in person on September 17, from 15:38 to 15:53 at Swissotel The Bosphorus, Fuji Hall, Sustainable Brands Turkey 2024 Stage.

About Sustainable Brands Turkey:

As part of the global Sustainable Brands® community, Sustainable Brands Turkey has been working since 2013 for a better future by shaping the future of business and brands, inspiring business and brand leaders, turning shared challenges into win-win opportunities, and fostering good growth. Sustainable Brands Turkey, which is part of the global Sustainable Brands community, is organized and managed by the Sustainability Academy.

About the Sustainability Academy:

The Sustainability Academy is a leading non-profit sustainability center established with the mission of accelerating sustainability transformation in the business world for a sustainable future and development. It aims to provide information and raise awareness on economic, social, and environmental sustainability.

In Turkey, the Sustainability Academy drives sustainability efforts with a global approach to promote the adoption and development of sustainable business models in the corporate sector and to advance sustainable lifestyles in society. By creating strong sustainability platforms, it takes a leadership role in the field.

Within this scope, the Sustainability Academy collaborates with national and international institutions, non-governmental organizations, and government bodies that work toward a sustainable future and integrate—or aim to integrate—sustainability into their business processes. It conducts research, organizes conferences, seminars, workshops, corporate training programs, social responsibility projects, and educational initiatives for university students.

The Sustainability Academy also offsets the carbon footprint of all its activities.