Carrefour, Migros, BIM and now the world!
Yavuz Eroğlu, 37-year-old young boss of SEM Plastik, one of the fastest-growing companies in Turkey and the Middle East, aims to be a world brand by leaving behind European competitors

Sem plastics, founded as a family business.Atatürk's principles were laid down by Father Namık Kemal Eroğlu in 1968. The adventure began in Istanbul to produce plastic spare parts for agricultural machinery and expanded to produce plastic parts for the telecommunications industry.

Then, crystal glass production started for Turkish Airlines. Food packaging and disposable products have been stepped into the sector. He signed many principles and innovations until 1992.:

Production of multi-eyed, hot-runner molded cups, production of Manuel thermoform machine, production of the first automatic thermoform machine fast and investment in the first inline thermoform machine was followed by each other.

Organization 25. In 2002, the company changed the flag hand, in the transportation of $ 3,000,000 in turnover. With its dynamic, innovative and World Vision, Yavuz Eroğlu will give a global identity to the company.

The painless face of the capitalist system was now fighting this young man with a sharp case of competition. Yavuz Eroğlu, who knows English very well, knows the world, dominates the sector and draws attention with good education, came to the forefront of the entrepreneurial spirit from the family.

With the dream of creating a world brand, a new investment move to establish a modern facility in Silivri, Istanbul, after a factory with a closed area of 20,000 m2 and a closed area of 8,500 m2 in Malatya.

He invested in high speed thermoform machines. Injection capacity and rapid thermoform capacity have been extended with newly added machines. New extras have been added. PS started as well as production of PP pet sheet.

With great export targets, the Young Enterprise has established SEM studio design department to provide aesthetic and functionality, which is an important expectation for high quality products within the company. Eroğlu continued to follow innovations with his R & D investments and expanded his company and accelerated his branding efforts.

Working with world famous brands such as Mc Donald's, Coca Cola, Migros, Danone, Turkish Airlines, Ülker, Carrefour, Finansbank, BIM, Pınar and sütaş, SEM plastic launched an investment of 1.500.000 plates TFT 1000 and 2.800.000 cups closed cap on the first day of Turkey. The number and capacity of extruders has increased.

..I'm sorry .And the calendars show 2008, the dream came true.

SEM A. ş. S. is growing rapidly.S. Exports rose in Turkey's production area. Eroglu, who knows well that the success achieved was significant in the sustainable way, decided to invest in printed yogurt containers.

4 thermoform machines (all inline) and making additional investment in new 9 color omso offset machines. By selling all the old cycle thermoform machines, it brought the machines to the latest technological innovations. A new TFT 1000 camera has been launched.

The young boss, who did not stop his investments in rafmen as the leader of the sector in Turkey, managed to transform the crisis into an opportunity and rose to the position of competing with European global competitors. His successful work, which is already in love with some of his competitors, aims to advance in the European leadership race in the coming period.

SEM plastik has received many successful projects for domestic and international customers and has finally been awarded a prize from the USA. Sem won the "fastest-growing company in Turkey and the Middle East" Award and crowned its success with international awards.

The roof of the plastic sector in Turkey, page 1. SEM Plastik A. S.Chairman Of The Board Of Directors S. Yavuz Eroğlu talked about sem plastic, plastic industry and the small world economy.:

Can you tell us about your product range? When do you use technology, what production?

Our company owns the widest range of products in the sector. We respond to our needs with our rich variety we create by paying attention to customer requests. At the end of our production, we have return lines that can convert all the materials back to three different techniques.

It is not to produce waste material in the production of closed circuit system. We use offset printing techniques in nine different colors to increase the visual effect of the products we produce.

Our company is equipped with high-tech, high-efficiency modern machines designed to produce without touching. On the other hand, our machines, which minimize carbon greenhouse gas emissions, give you the opportunity to compete with energy efficiency and price.

OUR JOB MAKES LIFE EASIER

What kind of work do you have on R & D? What innovations have you made now?

R & D is an important part of our business. We have a "SEM studio" design team working to develop products with original ideas. We start R & D activities from raw material. We do not accept the raw materials produced by petro chemical industry as inputs.

By establishing active relationships, we work together in innovative products to meet customer needs. On the other hand, we are making R & D for the development of our products and the production of new product types.

In addition, when producing our products, we work hard to ensure that the technology we use is efficient and that it is the least harmful partner. We are creating new ideas with our industrial design team in our product development department.

Thanks to the special product container we developed for Ülker naturel, it is worthy of the "talent"award. We also received the "best stand" design award in Valencia, Spain. In this sense, the projects that we carry out are followed and contribute greatly to our business life. As a matter of fact, we received the 2010 ' New Product Development Award. On the other hand, a year ago Saudi

The raw material we produced was introduced by Mc Donald's in the project we carried out with petro-chemical giant of Arabia. Recently, SEM Plastik was selected as one of the fastest growing companies in Turkey and the Middle East in the category of "fastest growing companies" organized by Harvard University with the Allworld network in the United States.

Can you tell us about the leading companies?

We work with important brands in Turkey and in the world. Our products include Turkish Airlines, KFC, Singapore Airlines, Coca Cola, Mc Donald, Migros, Migros, Carrefour, opet, Burger King, Pepsi, Pınar, Danone, pizzahut, Ülker, Sütaş, Nestle, Algida, Atlasjet, tboxpanda, Mado, Ulusoy, Pegasus, Finansbank, Lipton, Knor and Sun Express.

Where SEM brand wants to reach the sector in the near and medium term, what kind of vision did you create for yourself?

We aim to be a brand that facilitates the life of the world in plastic disposable and packaging products. Our products are to provide quick, clean and practical solutions to the lives of people struggling in city life.

The way to protect from infectious diseases brought by social life is to choose practical, hygienic and disposable plastic products. Our most important goal is to reach the scales of our competitors in Europe. Then, by reaching the size of the North American scale, it contributes more to the country's economy with more exports.

WE WILL CREATE A WORLD BRAND

Do you plan to create new sub-brands in parallel with SEM and expanding market increasing production volume?

When we increase the penetration quality of our retail and reseller channels by the end of 2012, we are entering a large-scale media campaign for our disposable product groups. Serious advertising projects will create new brands in the sector.

Given the importance we have given to our food intake, disposable glass that appeals to food, reveals how big a market the plate brand is addressing.

Within the scope of our innovation projects, our product development and design studies are continuing. More specific packaging production for more customers will increase customer loyalty. We will quadruple our useful model and industrial design.

Investing in high value-added products we are evaluating the marketing prices of Yeni çarşraz. For our airline interviews, we are developing the aluminium container project in other segments where we receive special representation in Turkey.

With a 3-year Special Representative Agreement of Zodiac group, which is a global giant in the airline sector, it is possible to increase the loyalty of the Turkish customer group and benefit from Driessen's sales network and experience.

Likewise, as the first importer of the products we produce from edible material (sugar cane and corn starch), we are big in this field by producing our brand which we then put on the market in Turkey.

WE'VE TURNED THE CRISIS INTO A CHANCE.

How do you compete with your international competitors in the plastics industry during the global crisis? What is your understanding strategy?

The global crisis, which exploded in 2008 and continues to date, gave rise to a great opportunity for companies who want to increase their market share in Turkey.

By 2008, global players in the same sector or foreign financial institutions have purchased the largest companies in our sector at the time.

Giant companies that do business worldwide during these tough times aim to buy smaller companies and make them more difficult to deal with the crisis. These companies offer “either you sell the company, or I'll be competing with you on a larger scale.”

On the way to us, we have made a strategic decision as the SEM brand and made an important move towards our global competitors. We have made our company stronger in every sense by putting the projects we have developed in order to turn the crisis into an opportunity. We entered into a new structuring to attract our market share to global scale and started to give our real struggle in our own home, namely in Turkey.

In this sense, we have strengthened our market share and distribution channels by renewing our infrastructure, the technology we use. We believe that the money in the world will flow here with the potential that will emerge if Turkey continues to grow like this. While turning crisis period into an opportunity, we are following a strategy to increase our strength to compete with foreign companies as Turkey's leading brand.

TARGET IS TO ENTER 200 LARGEST INDUSTRIAL COMPANIES IN TURKEY

Can you tell us about your goals for growth?

We aim to enter Turkey's 200 largest industrial companies by increasing our scale to USD 200 million in order to benefit from the scale economy and to reduce costs.

In line with this goal, we will build a new plant with a closed area of 20.000 m2 in the land, and we will increase capacity and scale with modern machines by the middle of 2013.

Our growing scale will increase our competitive chance by reducing both our fixed costs and our purchasing cost of plastic raw materials. Meanwhile, we are going to diversify our plastic food packaging and disposable products by making new investments in protein packaging (meat, fish, milk, etc.).

We aim to grow further with acquisitions and organic growth in neighboring countries and Turkey. Greece is the country we follow first. We will make purchases related to distribution channels domestically.

SOCIAL RESPONSIBILITY PROJECTS ARE AN IMPORTANT PART OF OUR LIVES

Can you tell us about your Social Responsibility projects, what kind of work do you have in this field?

As an institution, we divide our targets into three categories: economic, social and environmental. We start Social Responsibility projects that form the social section from our own staff. We have training activities for employees to work in a happy business environment.

Sem Plastik demonstrates its social responsibility consciousness with the diligence it has shown in production and service, as well as the sponsorships it has undertaken.

ITÜ Çevkor, step-by-step formation, Tema Foundation, Mc Donald's children's Foundation, Istanbul Science Art Center, National aerobic team, Gate Gourmet football team, Silivri Sports Club and ÇEVKOR SEM Plastik are among the institutions supported by. In addition, the size of the business is related to the social environment.

Taxes constitute an important part of this. We were able to take part in the most tax-paying companies category of Istanbul Chamber of Commerce this year. We carry out various social responsibility projects in many areas.

Finally, we sent 4 million plastic cutlery, spoons, plates, cups to van collapsed by an earthquake. On the other hand, we have made significant contributions to this association through our marathon for the spinal cord paralyzed Association of Turkey.

We help the association with education about gifted children. We contribute to our children who have to be treated inpatient in hospitals affiliated with our Solution Partner Mc Donald's Child Foundation.

We also extend the aid hand through various channels to the regions of Somalia and the world in need of assistance in various countries. In summary, Social Responsibility projects are an indispensable part of life for us, and we attach great importance to this project.

TWO LEADERS STAND OUT IN THE WORLD

When you look around the world, what kind of picture do you encounter about Turkey's image, is the economic management under the leadership of the prime minister successful?

As a company integrated with the global economy, we work with various countries. In the countries where we go and come, we see that, especially in Europe, two leaders come to the fore. One is our Prime Minister, Tayyip Erdogan, and the other is German Chancellor Angela Merkel. Erdogan's direction of leadership attracts almost the attention of the whole world and has a very successful image.

GERMANY WILL BE THE ONLY EU BOSS

How does the contraction in the European economy affect the global economy in general and our country in particular? Can turkey achieve its export target of 500 billion dollars?

I believe there is a good future again after the economic contraction in Europe. When the crisis is over, Germany will be Europe's only boss. The European Union is moving towards Germany and its partners.

The common currency, euro, which emerged with the architecture of the former German Prime Minister Helmut Kohl, is a deep project that Germany has managed quite successfully. Germany's exports without going to the euro in 2002 were € 500 million, while the common currency currency 2-3 years after the figure jumped to € 1 billion.

In short, Germany has achieved a very profitable project with the euro Union in a short period of time. After the Second World War, Germany, which had plans for a common army, was calculated to avoid the restrictions that the United States had imposed on itself in the military field.

Because the European army was to be used as Germany's army again. In short, the European Union is integrated into Germany. In Turkey, as in Germany, I think that if Turkey produces similar smart projects and shows the success of turning the economic crisis into opportunity, the export target of $ 500 billion will be achieved in 2023.

6 THOUSAND SMES INCOME SOURCE 200 THOUSAND PEOPLE EMPLOYMENT FORCE

From time to time, there are claims that plastics damage human health, so what will you say? Also, what kind of lobbying activities do you carry out as a sector against such discourses?

Plastic making life easier in every area you can think of, with the advantages it provides, Turkey and the world is becoming a little more common each day. In addition to easy use, plastics are also an important mission as nature-friendly because they provide practical solutions to human needs.

The Plastics Industry in Turkey, according to Europe, is progressing very quickly with the advantage of being young yet young and adapting to innovations quickly. We use the latest technology in computer, raw materials and machinery.

Sustainable success is very important for our responsible industry. We attach great importance to sustainability, which aims to maintain the balance of nature by providing a quality life to all people, and to give everyone dignity with global competitiveness and economic freedom.

We aim to further expand our sector with concrete and scientific studies covering the entire life cycle. The plastics industry in Turkey is a source of income for 6 thousand SMEs, while providing employment directly to 200 thousand people and contributes greatly to the country's economy.

NATURAL-FRIENDLY PLASTICS MAKE LIFE EASIER AND CONTRIBUTE TO THE ECONOMY BY RECYCLING

Can you tell us about the importance of plastic in our lives, recycling process and the contribution of plastic industry to other sectors?

Plastics protecting nature use only 4 percent of non-renewable petroleum resources. Plastics are the most economical materials that use non-renewable sources. Plastic sector contributes to every aspect of life.

For example, 45 percent of the products produced in the field are wasted before they can be delivered to the consumer because the packaging is not used. However, it is possible to prevent this important economic loss with the use of plastic. Again, there are great advantages in vehicles.

For example, the most important reason why a-380 aircraft flies to far distances with less fuel is the lightness of the plastic material used in the aircraft. Plastics also provide great fuel savings in automobiles. At the same time, the plastics used in insulation in constructions contribute economically and offer longer life.

The medical sector has a very important place in the plastics industry. The non-recyclable part of the plastics can be used as fuel. In addition to all these benefits, the plastic sector, which enables people to use cheap, useful and practical products, has a great contribution to healthy living by reducing carbon emissions.

LOVE YOUR JOB TO SUCCEED TRUST YOURSELF

You are a successful businessman who is 37 years old with global competitors, so what do you want to say to those who prepare to become a new entrepreneur, what will your recommendations be, what do you think is the secret of success?

The way to be useful individuals to yourself, to the environment and to the whole society is to be successful. Success depends on the person's love for his work and self-confidence. The secret to success is to really love the job.

First of all, we have to believe. No success is accidental. This way, successful people can be taken step by step model. You have to use your breath correctly and decisively in order to achieve success, which is a long marathon beyond a short 100-meter run.

Being patient with an honest and dedicated work will make it easier for you. Success is the name of moving on without demoralizing.

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